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On September 11, news emerged that the latest iPhone 17 series would open for pre-orders at 8 PM on September 12, with the official sales commencing on September 19. Presently, the Apple Self-operated Flagship Store on JD.com has initiated (launched) reservations in unison. Based on JD.com's data, within a mere six hours after the reservation window opened, the cumulative number of reservations for the iPhone 17 series soared past the 2 million mark. Our reporter gathered from Tmall that on the very first day of availability, the reservation tally for the entire iPhone 17 series at the official Tmall Apple Store flagship store nearly tripled in comparison to the launch phase of the iPhone 16 series, with the white variant amassing the highest number of reservations.
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