At 1 a.m. on September 10, 2025, Apple proceeded with its 2025 fall product launch event as planned, showcasing a range of innovative products, including the iPhone 17 series of smartphones, the Apple Watch Series 11, the Apple Watch SE 3, the Apple Watch Ultra 3 smartwatches, and the Apple AirPods Pro 3 true wireless noise-cancelling earbuds. The iPhone 17 series comprises four distinct models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. The iPhone 17 stands out with its ProMotion adaptive refresh rate technology, capable of reaching up to 120Hz, a rear 48-megapixel fused dual-camera system, a front 18-megapixel camera, and the powerful new A19 chip. The iPhone Air is designed for those who prioritize portability, boasting an ultra-thin and lightweight profile with a thickness of just 5.6 millimeters and a weight of 165 grams. It features a 6.5-inch screen and is powered by two chips, the A19 Pro and N1, while also supporting eSIM cards. The iPhone 17 Pro series introduces a fresh aesthetic with a hot-forged aluminum metal unibody and a rear triple 48-megapixel camera setup that supports 8x optical-quality zoom. The Apple Watch Series 11 marks a significant milestone by supporting 5G cellular networks for the first time, offering up to 24 hours of battery life, and introducing new features such as blood pressure alerts and sleep scoring. The Apple Watch SE 3 also embraces 5G connectivity, provides 18 hours of battery life, and incorporates sleep apnea detection and sleep scoring functions. The Apple Watch Ultra 3 stands out with its largest display yet, supports 5G and satellite communication, and boasts an impressive battery life of up to 42 hours. Lastly, the Apple AirPods Pro 3 is powered by the H3 chip, delivering enhanced noise cancellation, real-time translation capabilities, and heart rate monitoring, all while offering up to 8 hours of battery life on a single charge.