On September 11, The Wall Street Journal revealed that following the release of the thinnest iPhone ever, Apple's top brass delved into the rationale driving the ultra-slim design. This design concept places consumers at a crossroads, forcing them to weigh practicality against a sleek aesthetic. Molly Anderson, Apple's VP of Industrial Design, emphasized that her goal isn't merely to offer consumers a straightforward upgrade of current models. Instead, she aspires for users to face a dilemma, a genuine inner conflict, when choosing their next phone.