On September 11, Bloomberg reported that with the launch of the iPhone 17, Apple is nudging consumers towards accepting a new pricing paradigm, where iPhone models could surpass the $2,000 mark (roughly 14,000 yuan). Reflecting on the past, in 2017, when Apple unveiled the iPhone X, it not only debuted facial recognition technology and a full-screen design for the first time in its product line but also set a precedent by pricing a smartphone at the $1,000 threshold.