On the morning of September 10 (local time), Apple's much-anticipated 2025 autumn new product launch event unfolded as planned, showcasing a lineup of innovative offerings including the iPhone 17 series smartphones, AirPods Pro 3 wireless earbuds, and the Apple Watch Series 11. The iPhone 17 family boasts four distinct models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the newly introduced iPhone Air. The iPhone Air, measuring a mere 5.6 millimeters in thickness, claims the title of the world's slimmest smartphone. It is outfitted with a 6.5-inch ProMotion display and houses the groundbreaking A19 Pro chip. However, the version available on the Chinese mainland exclusively supports China Unicom's eSIM technology. The standard iPhone 17 model sports a 6.3-inch ProMotion display, is powered by the A19 chip, and starts at a price point of 5,999 yuan. The Pro series, distinguished by its aerospace-grade aluminum body, is equipped with three 48-megapixel cameras and supports 8x optical zoom. The AirPods Pro 3 introduces a novel heart rate monitoring function, doubles its active noise cancellation capability, and is priced at 1,899 yuan. Meanwhile, the Apple Watch Series 11 offers 5G cellular connectivity and hypertension monitoring, with a starting price of 2,999 yuan.