Early in the morning today, Apple hosted its 2025 autumn new product launch event. During this much-anticipated gathering, the tech giant officially took the wraps off the iPhone 17 series, the brand-new iPhone Air, along with other exciting new products like the AirPods Pro 3, the Apple Watch Series 11, and the Apple Watch Ultra 3. When it comes to pricing, the iPhone 17 kicks off at 5999 yuan. The iPhone Air, with its sleek design and advanced features, starts at 7999 yuan. For those seeking top-tier performance, the iPhone 17 Pro is available from 8999 yuan, while the iPhone 17 Pro Max, the pinnacle of Apple's smartphone lineup, begins at 9999 yuan. In the audio realm, the AirPods Pro 3 offers an immersive listening experience for 1899 yuan. For wristwear enthusiasts, the Apple Watch Series 11 starts at 2999 yuan, and the rugged, feature-packed Apple Watch Ultra 3 is priced from 6499 yuan.