At 1 a.m. Beijing time on September 10, 2025, Apple Inc. staged its much-anticipated autumn new product launch event, where it took the wraps off the iPhone 17 series smartphones. These cutting-edge devices come with a starting price of $799 (equivalent to 5,999 yuan for the Chinese domestic market).

The iPhone 17 is a technological marvel, boasting a 3-nanometer A19 chip that ensures seamless performance. It is outfitted with a 48-megapixel fused dual-camera system, allowing users to capture stunning photos and videos. The Center Stage front-facing camera is another standout feature, enabling clear and engaging video calls. Moreover, it supports ProMotion adaptive refresh rates up to 120Hz, providing a smooth and responsive user experience.

For those seeking even more power, the iPhone 17 Pro and Pro Max versions are equipped with the A19 Pro chip, delivering even stronger performance capabilities.

In a quest for sleekness, Apple has introduced the iPhone Air, the thinnest model in its lineup to date. With a mere thickness of 5.6 millimeters, it exudes a sense of modern elegance. Priced starting at $999 (7,999 yuan for the Chinese domestic market), it exclusively supports eSIM, catering to users who prefer a more streamlined and digital approach to connectivity.

Beyond smartphones, Apple has also made significant strides in its audio and wearable tech. The AirPods Pro 3 introduce exciting new features, including AI real-time translation, which breaks down language barriers, and heart rate monitoring, allowing users to keep a close eye on their health. Meanwhile, the Apple Watch 11 series adds a 5G module, enabling faster and more reliable connectivity, as well as hypertension detection functionality, providing users with valuable health insights.