At the IFA 2025 event, Thunderbird Innovation made a significant announcement: it has entered into a long-term, global technology partnership with the renowned Danish high-end audio brand, Bang & Olufsen. Under the terms of this agreement, Bang & Olufsen is set to offer its professional audio tuning expertise for Thunderbird Innovation's upcoming product lineup. The inaugural AR glasses product born out of this collaboration, the Thunderbird Air 4, is poised to make its Chinese market debut in October, followed by a global rollout in December.

Data reveals that in the second quarter of 2025, Thunderbird secured a 39% share of the global AR glasses market, marking its first-ever ascent to the top spot. Meanwhile, during the first half of the year, its market share in China also stood at 39%, a position it has held firmly for three and a half consecutive years. This strategic alliance is set to amalgamate the technological prowess and design acumen of both entities, propelling the advancement of smart wearable devices and offering users an unparalleled audio experience.