On September 4, TrendForce reported that Apple is poised to unveil four new flagship smartphones: the iPhone 17, iPhone 17 Air (tentative name), iPhone 17 Pro, and iPhone 17 Pro Max. These latest models promise significant improvements in design aesthetics, processor performance, heat management, and photography capabilities, anticipated to bolster consumer purchasing interest. According to TrendForce, shipments of the iPhone 17 series in 2025 are forecast to rise by 3.5% compared to the iPhone 16 series in 2024, with the Pro series maintaining its dominant position in the market.