During the second quarter of 2025, shipments in China's learning tablet market soared to 1.54 million units, marking a robust year-on-year growth of 44.6%. This significant expansion was fueled by a combination of factors including functional enhancements, intense price competition, extensive channel expansion, aggressive vendor marketing strategies, and supportive national subsidies. The market landscape became increasingly concentrated, with Zuoyebang, iFLYTEK, Xueersi, BBK, and Xiaoyuan dominating the top five spots, collectively accounting for an impressive 82.3% of the total market share.