Amazon has recently debuted a cutting-edge feature named Lens Live, empowering iOS users of the Amazon app to instantaneously scan items in their surroundings via their phone's camera. This capability enables users to swiftly locate matching products and purchase them directly. By simply moving the camera around a room or aiming it at specific items, Lens Live leverages sophisticated object recognition models to compare against its extensive product database in real-time. It then displays similar products, allowing for one-click additions to the shopping cart or wish list. Furthermore, this feature incorporates the AI assistant Rufus, offering users concise product information summaries and answering queries on the spot. In direct response to Google's Gemini Live, Lens Live places a stronger emphasis on enhancing the convenience of the shopping experience. It is anticipated that this innovative feature will gradually become available to a broader audience over the upcoming weeks.