Credit: Google

Google has an event next month to officially launch the Pixel 10 series, but the leaks have been coming fast and furious beforehand. There won't be much left to learn on August 20, particularly now that Google has revealed the phone. Over on the Google Store, there's a video revealing the Pixel 10's design, and it looks just a little familiar.

The video (which you can also see below) isn't very long, but it offers an unobscured look at the phone's physical design. The 13-second clip opens with the numeral "10" emerging from the shadows. The zero elongates and morphs into the trademark camera window on the back of the phone. The video zooms out to reveal the full phone from the back. The device is a muted blue-gray, which is probably the "frost" color listed in recent leaks.

The video is not accompanied by specs, pricing, or any other details; however, Google's new Tensor G5 processor is expected to be a marked improvement over past iterations. While the first four Tensor chips were manufactured in Samsung fabs, Tensor G5 is from TSMC. The dominant Taiwanese chip maker touts better semiconductor packaging technology, and the chip itself is believed to have more custom components that further separate it from the Samsung Exynos lineage.

There was certainly nothing wrong with the Pixel 9 design—its simple silhouette and polished construction should be good for another year at least. It's unclear if Google has managed to keep the buttons and proportions consistent, which would allow you to reuse accessories from the Pixel 9. That and other details will have to wait for the full unveiling on August 20.

If we assume this is the base model Pixel 10, there is one notable change. The Pixel 9 had just two cameras, saving the triple-camera setup for the more expensive Pro phones. As rumors suggested, the Pixel 10 has a wider glass window to accommodate a new telephoto camera. However, those reports also say the phone will step down to less capable sensors similar to the ones in the Pixel 9a. Two steps forward, one step back.

The Made By Google 2025 keynote begins at 1 pm ET on August 20. In addition to the new phones, we expect to see the more repairable Pixel Watch 4 and a whole heap of AI (as is customary these days).