Dahongqiao Unveils '15 Strategies for Live Streaming Economy': Targeting Billion-Dollar Live Streaming E-commerce Hubs by 2026
2 week ago / Read about 0 minute
Author:小编   

The Management Committee of the Shanghai Hongqiao International Central Business District has recently announced the "Action Plan for the Hongqiao International Central Business District to Comprehensively Boost the High-Quality Development of the Live Streaming Economy." This ambitious plan sets out to establish multiple billion-dollar live streaming e-commerce hubs, attract and nurture influential live streaming platforms, and MCN agencies by the year 2026. Additionally, the plan emphasizes the creation of a talent development and assessment framework tailored to the live streaming industry, the introduction of exclusive live streaming scenarios and product curation guides, and the facilitation of the international expansion of live streaming entities, all aimed at fostering a new era for the Hongqiao International Trade Center. The "Action Plan" revolves around four core strategies: fostering a global exhibition live streaming center that integrates online and offline interactions, establishing a live streaming economy service hub, constructing a dedicated "live streaming + industry" base, and enhancing the support infrastructure for live streaming elements. To achieve these objectives, the plan outlines 15 specific action items.

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