The United Kingdom has recently emerged as a pivotal overseas market for Chinese enterprises. In April, JD.com bolstered its European footprint by testing the waters with its European online retail brand Joybuy in London and embarked on the recruitment of international and overseas brands specializing in mother and baby products, as well as toys. May saw Chinese automaker BYD steal the spotlight in the UK market, witnessing a surge in sales that captured 9.4% of the new car market share. Fast forward to early summer, when Labubu toys ignited a global frenzy, with London consumers eagerly lining up outside Pop Mart stores as early as 3 am to get their hands on these coveted items. Unfortunately, some disappointed customers resorted to clashes with store staff. In response, Pop Mart took precautionary measures by temporarily halting offline sales of Labubu in 16 UK stores to mitigate potential safety concerns.