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Tmall President Highlights 10% Year-on-Year Growth in Refund-Adjusted GMV During 618 Shopping Festival
3 week ago /
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Author：小编
During the 2025 618 shopping festival, Tmall reported a 10% year-on-year increase in its Gross Merchandise Volume (GMV) after excluding refunds. Additionally, the number of purchasing users witnessed double-digit growth. Tmall has emphasized its focus on evaluating the true transaction volume of merchants post-refunds, a move aimed at mitigating the influence of returns and delivering more precise sales figures. This shift empowers merchants to assess their sales performance more accurately and refine their business strategies accordingly.
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