Liu Qiangdong, Chairman of JD.com's Board of Directors, has announced that JD.com will formally embark on the hotel and travel industry by establishing a dedicated department focused on fostering growth in takeout and catering services. The JD.com App now features a new section titled "Special Deals on Flights & Hotels," and the company is actively seeking talent from leading online travel platforms, underscoring its commitment to broadening its horizons into lifestyle services. Liu emphasized that JD.com aims to provide innovative avenues for hotel and catering enterprises, fostering greater value within the industry. While JD.com ventured into the tourism domain as early as 2011, it did not prioritize this sector at that time. Recently, JD.com's official recruitment portal has listed numerous job openings specifically tailored to the hotel and travel industry.