According to CICC, fueled by the home appliance trade-in policy and a low base effect, the demand for small household appliances is anticipated to sustain its recovery trajectory this year. As industry competition wanes, enterprises are prioritizing high-quality development, leading to a rebound in industry average prices. Additionally, the reduction of platform fees to alleviate corporate pressures signifies a potential substantial uptick in the profitability of small household appliance companies. At the enterprise level, enhancing profitability has emerged as the central focus. Amid a moderate recovery in demand, price wars have subsided, enabling enterprises to optimize their product mix and stabilize gross profit margins. Furthermore, the decrease in platform fees and robust corporate cost control measures have lowered expense ratios, collectively driving a resurgence in profitability. Small household appliance enterprises, having started from a low base, are now experiencing a performance turnaround driven by the synergistic effects between industry trends and corporate strategies. It is projected that improvements in profits will outpace revenue growth.