Initial '618' Performance Report Revealed: Tmall's Share of Home Appliance and Furniture Transactions Hits 45.3%
1 week ago / Read about 0 minute
Author:小编   

On May 30, Analysys, a leading research institution, issued a report indicating that during the initial phase of the 2025 "618" shopping festival, Taobao and Tmall collectively secured a 45.3% share of home appliance and furniture transactions, leading the industry. Analysys attributes this success to the nation's trade-in policy, which has not only boosted household appliance consumption but also shifted consumer focus from mere "renewal" to "upgrading," thereby fostering the widespread adoption of high-quality appliances.