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Xiaohongshu is currently undertaking internal trials and anticipates an upgrade to its "Direct Grass Planting" functionality, enabling businesses to seamlessly link advertising notes directly to Tmall product pages. This enhancement will facilitate cross-platform performance monitoring. The feature remains in the testing phase, and a definitive launch date has yet to be announced. Tmall management has expressed their commitment to strengthening collaborations with content communities, including Xiaohongshu, in support of brands' omnichannel strategies. It is important to clarify that the "Direct Grass Planting" capability is initially limited to advertising contexts, with natural traffic notes and live streaming content not yet equipped to redirect users to external platforms.
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