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The CEO of Adidas has stated that despite robust first-quarter performance, the unpredictability surrounding the United States' tariff policy has hindered the company's ability to elevate its full-year forecast. Given that the majority of its products are sourced from Asia, the imposition of new tariffs will inevitably lead to heightened costs in the American market. To mitigate these cost pressures, the company intends to implement moderate price increases. However, the lack of clarity regarding trade policies complicates the formulation of pricing strategies and renders it challenging to anticipate consumer responses. Consequently, these associated risks have emerged as a significant external factor influencing the global manufacturing sector.
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