In an effort to broaden its horizons and entice content creators amidst TikTok's current hurdles, Instagram is reportedly developing a dedicated iPad application. Historically, the development of an iPad app was not a high priority due to limited user demand and resource allocations. However, the new strategy encompasses the rollout of the video editing tool Edits and the extension of Reels to 3 minutes, both aimed at enhancing the user experience and mirroring TikTok's popular format.