Search
NetEase Announces Transformation: Onmyoji Business Unit to Oversee "Onmyoji" Project, Reflecting on Super Demon King Incident and Implementing Reforms
2025-04-08 /
Read about 0 minute
Author：小编
In an internal communication, Jin Tao, the head of NetEase's newly minted Onmyoji Business Unit, revealed plans to re-assume control of the "Onmyoji" project and rename the former Zen Business Unit accordingly. The strategic shift aims to purge underperforming team members, restructure the IP and brand management teams, and concentrate efforts on cultivating "Onmyoji" as a sustainable intellectual property. Jin Tao underscored the importance of adhering to the project's core values, boosting R&D investments, refining the innovation strategy, and adopting a player-centric approach to foster authentic and engaging experiences.
-
C114 Communication Network -
Communication Home
7 X 24 Track global technological trends
