Reports have surfaced claiming that employees at certain Apple Store retail locations in the United States have arbitrarily activated auto-renewing trial subscriptions for services such as Apple One on customers' behalf — without their full informed consent. Store staff, citing the provision of a personalized shopping experience as justification, guided customers to scan QR codes to obtain relevant information and then presented subscription offers. However, they failed to explain the automatic billing rules after the trial period ended. In some cases, they even packaged trials as free gifts or directly clicked the "Agree" button for customers — all in order to meet Apple's previously mandated services attachment rate KPI. Apple canceled that KPI last week, stating that it had low reference value during the holiday shopping season, and sent an internal memo to employees reminding them to respect customer privacy and ensure customers are fully informed in scenarios such as subscription trials and personalized shopping experiences.