Amazon is assembling a new team to develop a groundbreaking home robot capable of adapting to dynamic home environments and operating autonomously around humans, while balancing practical functionality with an enjoyable user experience. Amazon has a long history of betting on projects that could capture early opportunities in new markets—a strategy it employed for Alexa and Kindle. Bezos called for the development of a home robot as early as 2017, but the subsequently launched Astro was only delivered on a small invitation-only basis, and the commercial version was soon discontinued, with development falling short of expectations. Nevertheless, Amazon has not given up on its vision of developing home robots.
