TikTok has launched a standalone e-commerce app, TikTok Shop, in Singapore, Malaysia, Thailand, and the Philippines. Available on both iOS and Android, the app offers personalized recommendations, livestream and short-video shopping, exclusive discounts, in-app checkout, order tracking, and customer support, along with free shipping, first-order perks, and secure payments. By reaching consumers beyond the main TikTok platform, the app reflects TikTok's heightened bet on social commerce, its push to build a dedicated e-commerce ecosystem, and a reversal of its earlier approach of funneling users to external platforms such as Amazon — now, transactions stay within its own system. Reports indicate that TikTok Shop is expanding rapidly, with global GMV projected to reach $50.3 billion in the first half of 2026, up 92% year over year, and full-year GMV expected to surpass $100 billion for the first time, hitting $123.5 billion — also a 92% year-on-year increase. The platform's core markets are the United States and Southeast Asia, while Mexico and Brazil are growing faster than expected, the UK market is showing signs of recovery, and the company continues to expand into European and Japanese markets.