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Alibaba's subsidiary Damai Entertainment has launched a new ticketing product, TixGenie, focusing on providing a one-stop movie ticketing service to further expand its presence in the local lifestyle and entertainment ticketing market. The product, centered around movie ticket purchases, already covers cinemas in multiple cities and offers a wide selection of popular films. TixGenie emphasizes 'discounted great tickets,' enhancing its competitiveness through exclusive coupons and discounted ticket prices. Previously, Alibaba had already established a mature presence in the entertainment ticketing sector, and the launch of TixGenie represents its latest move to deepen its involvement in the ticketing industry and strengthen its position in niche markets.
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