On the 26th, a report from the U.S.-based CNBC website revealed, according to sources with inside knowledge, that in a bid to boost profitability and expedite the integration of automation, the American athletic apparel giant Nike is set to lay off 775 workers. This move will predominantly impact its domestic distribution operations within the United States. At present, Nike finds itself at a pivotal crossroads in its business transformation journey. The company has faced a persistent slowdown in sales growth and a steady erosion of profit margins over the past few years. Financial statements indicate that for the quarter concluding on November 30, 2025, Nike's net profit witnessed a staggering 32% year-on-year decline.

With the widespread adoption of artificial intelligence and automation technologies across U.S. enterprises, employment opportunities within distribution centers are facing significant headwinds. For instance, last year, United Parcel Service (UPS) unveiled plans to reduce its workforce by 48,000 employees, a decision driven by the escalating automation levels within its logistics facilities. As for Nike, the current total headcount at its U.S. distribution centers, along with the precise blueprint for expanding automation, remains undisclosed at this juncture.