On January 22, 2026, a significant announcement was made: the Olympic Council of Asia and Tencent Esports forged a strategic cooperation spanning a whole decade, from 2025 to 2035. In this partnership, Tencent Esports has taken on the role of the official esports technology partner for the Olympic Council of Asia. Moreover, it will actively engage in the establishment of the Asian esports event system and the development of the corresponding operational mechanism. In Western business and sports culture, long - term strategic partnerships like this are highly valued as they signify a deep - seated commitment and a shared vision for the future. Such collaborations often involve not just financial investments but also the exchange of expertise, resources, and technology. In the context of esports, which is a rapidly growing global phenomenon, this partnership between a major tech company like Tencent and the Olympic Council of Asia reflects the increasing recognition of esports as a legitimate and influential sport on the international stage.
