In October 2025, two prominent energy storage battery brands on Amazon—Xiamen ECO-WORTHY and Shenzhen OUKITEL—made a collective foray onto AliExpress. Utilizing the "overseas-managed" business model, these brands each achieved monthly sales surpassing one million US dollars in the European and American markets within just one month of their launch. According to data from the AliExpress platform, by 2025, the overseas-managed category of energy storage batteries within its consumer electronics sector has witnessed a nearly tenfold expansion. AliExpress has been deeply entrenched in the energy storage industry for numerous years, providing a wide array of product types to cater to diverse consumer requirements. Additionally, it has established a well-developed logistics framework specifically tailored for pure electric products, solidifying its position as the go-to platform for European and American users seeking to purchase energy storage solutions.