New Rules for Takeout Services Tackle Problems Like 'Ghost Restaurants' and 'Order Spikes'; Reactions from Taobao Flash Sale, Meituan, and JD.com
2025-12-05 / Read about 0 minute
Author:小编   

The three leading takeout platforms—Taobao Flash Sale, Meituan, and JD.com—have declared their commitment to voluntarily adopt the recommended national standard titled "Basic Requirements for Service Management of Takeout Platforms." This standard was issued by the State Administration for Market Regulation. Notably, these three platforms played a significant role in shaping this standard from its inception. The standard encompasses various critical areas, including merchant management, pricing practices, the rights and interests of delivery personnel, and consumer protection.

It introduces detailed management strategies to address prevalent issues such as 'ghost restaurants' (fake or unlicensed eateries operating through takeout platforms) and 'order surges' (sudden spikes in orders that overwhelm restaurants and delivery systems). Additionally, it sets guidelines for regulating platform fees, ensuring the rights of delivery personnel are protected, and preventing big - data - based price discrimination and personal information breaches. Over the period from 2015 to 2024, China's food delivery market has witnessed remarkable growth. Takeout services have now become an indispensable part of the daily lives of more than half of Chinese netizens.

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