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The European Commission is currently seeking industry perspectives on Google's proposed measures to alleviate concerns that its advertising technology operations might have breached antitrust laws. Google's advertising technology division has already faced fines amounting to nearly €3 billion (roughly $3.5 billion) in the past.
If the market - testing effort garners favorable responses from both customers and competitors, it may open the door to bringing further antitrust proceedings to a close. The EU's top competition official has characterized the proposal as "serious and credible." At present, the EU's antitrust agency is collecting data and opinions from around 200 third - party entities and relevant stakeholders, relying on the non - confidential version of Google's proposed compliance scheme.
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