In the latter half of 2025, CHERRY, a renowned manufacturer of mechanical keyboard switches, found itself grappling with unforeseen financial losses and a significant depletion of its equity. This precarious situation prompted the company to call for an extraordinary shareholders' meeting on November 20. To navigate through these turbulent times, CHERRY has charted out a strategic course of action. It plans to shift its switch production operations to China and Slovakia. Additionally, the company intends to repurpose its German headquarters factory into a multifaceted hub, which will handle warehousing and logistics, spearhead new product development initiatives, and provide customer service. This move is aimed at slashing logistics costs and enhancing operational efficiency.

Concurrently, CHERRY is exploring the possibility of divesting one of its peripheral business units or its digital health and solutions division. The objective is to streamline its resources and bolster its core competitiveness. The peripheral business encompasses a diverse array of products, spanning gaming devices, office peripherals, industrial equipment, and security solutions. On the other hand, the digital health business is a conglomerate of innovative offerings, including smart wearables and health monitoring software, among others.