At a launch event for cross - border cooperation, Zhu Mingming, the founder of Rokid, disclosed some impressive figures. During this year's "Double 11" shopping extravaganza, Rokid's smart glasses racked up total sales of 50 million yuan. Throughout the year, the company received over 200,000 orders, with around 50,000 of them coming from overseas markets.

Rokid has set its sights high with ambitious sales targets. It aims to sell more than 1 million units next year, 2 to 3 million units in 2026, and a whopping 10 million units by 2027. Zhu is convinced that smart glasses are currently experiencing a transformative phase, akin to the revolutionary impact the iPhone had. However, the company had previously misjudged the industry's rapid growth rate, which resulted in inadequate production capacity.

In the first half of this year, global smart glasses shipments witnessed significant year - on - year growth. It's projected that by 2029, there will be a breakthrough, with shipments exceeding 40 million units. Notably, the Chinese market is leading the way in terms of growth rate.

Facing a highly competitive "battle of a hundred smart glasses" scenario, Zhu remarked that major industry players are still in the exploratory stage. In contrast, Rokid stands out with the largest investment scale, so it's not overly concerned about competition at present. Its first - generation glasses underwent over 200 functional updates within just a few months after delivery. The company's strength lies in its unwavering focus on smart glasses products.

If Rokid manages to achieve its million - unit sales target next year, it will encounter new challenges. To tackle this, Rokid plans to open up its ecosystem. Next year, it will invest 10 million yuan to host a developer competition aimed at supporting small and medium - sized teams. The company firmly believes that only when third - party developers become profitable can the ecosystem thrive and grow stronger.