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On November 12, 2025, Legendary Star made an announcement. Its wholly-owned subsidiary, Xingchuangyi (Kunshan) Culture and Entertainment Co., Ltd., inked a joint venture deal with Beijing Lingyi Technology Co., Ltd. (a wholly-owned subsidiary of Unitree Technology) on November 11. Together, they will set up Yuxing Entertainment Technology Co., Ltd., with both sides taking a 50% equity share. This joint venture will mainly handle the creation, development, management, promotion, and sales of consumer-grade IP robots as well as products derived from IPs. In Western business culture, forming joint ventures like this is a common strategy for companies to combine their resources, expertise, and market reach to tap into new opportunities and achieve mutual growth.
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