On Tuesday, November 11, 2025 (local time), fintech banking platform SoFi unveiled the launch of its cryptocurrency trading services for retail investors. This move positions SoFi as the first national bank to act among its peers, with several others planning to introduce similar services in the near future.
Previously, SoFi had integrated cryptocurrency trading capabilities into its app. However, the service was discontinued two years ago as the company pursued a national bank charter. With the service now reinstated, select retail customers can once again trade popular crypto assets like Bitcoin and Ethereum. SoFi aims to extend this feature to all of its 12.6 million customers by the end of 2025.
Anthony Noto, CEO of SoFi, emphasized that this initiative represents a seamless integration of traditional banking services and cryptocurrency trading within a single app. The goal is to offer users a secure and regulatory-compliant platform for trading digital currencies of the future. Furthermore, SoFi has plans to introduce its own stablecoin and incorporate cryptocurrencies into its lending and infrastructure services.
Since the Trump administration took office, U.S. regulatory policies regarding cryptocurrencies have become more accommodating. In May of this year, the U.S. Office of the Comptroller of the Currency (OCC) explicitly permitted banks to offer crypto custody and execution services, providing a policy framework that supports institutions like SoFi.
In the coming months, several major U.S. banks, including Morgan Stanley and Charles Schwab, are anticipated to follow SoFi's lead and launch their own cryptocurrency trading services.