The 2025 Double 11 promotion has officially commenced. According to data from Douyin E-commerce, during the first three quarters of this year, a suite of nine major support policies—including commission waivers for product cards, commission exemptions across multiple categories, reductions in shipping insurance fees, refunds of promotion expenses, and support funds for small merchants—has collectively saved merchants a staggering 22 billion yuan in operating costs. Notably, cost reductions surpassed 2.5 billion yuan in September alone.

Among these policies, the waiver of commissions for product cards emerged as a cornerstone initiative, with cumulative commission exemptions exceeding 10 billion yuan over the first three quarters and surpassing 1 billion yuan in September. The platform has further broadened the scope of commission exemptions and extended the exemption periods for categories such as men's apparel and kitchenware. In September, the number of merchants benefiting from commission exemptions for fresh produce witnessed a 17% month-on-month increase.

Regarding logistics costs, the policy of reducing shipping insurance fees yielded substantial savings, with merchants saving over 700 million yuan in September. The platform has also ramped up resource allocation to support small and medium-sized merchants, as well as new entrants. In September, investment in the support fund for small merchants saw an 11% month-on-month rise, benefiting over 150,000 small merchants. The "Treasure Trove of Small Shops" campaign introduced over 8,000 new and distinctive merchants, while the number of newly settled brands and active merchants increased by 26% year-on-year. Additionally, the platform's 180-day incentive plan for new merchants offers individual merchants up to 260,000 yuan in traffic support.

To maintain a healthy business environment, Douyin E-commerce has concurrently implemented a robust crackdown on violations (a term referring to efforts to eliminate rule-breaking behavior). Since September, the platform has removed and banned 23,000 non-compliant products (products that fail to meet quality or pricing standards, such as those deemed "low-quality and high-priced") and taken action against 41 non-compliant merchants.