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Xiaohongshu has officially launched its commercial product, "Grass-Planting Direct Access." As of September 1, users can seamlessly transition from viewing advertising posts on Xiaohongshu to placing orders on Taobao & Tmall, JD.com, and Pinduoduo with just a single click, creating a seamless closed loop from inspiration (grass-planting) to purchase. This integration not only aids merchants in expanding their business reach but also facilitates real-time feedback on transaction data, enabling them to refine their grass-planting strategies for optimal results. (Here, “grass-planting” is a term uniquely coined in the Chinese internet culture, referring to the act of sparking consumers' interest or desire to buy certain products, much like planting seeds of desire that grow into purchases.)
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