On the eve of the Double Seventh Festival, Pop Mart’s highly anticipated Mini Labubu figurines hit the shelves early. By 10 am, a substantial queue had snaked its way in front of Pop Mart’s flagship store at Link City Plaza in Zhongguancun, Beijing. As the clock ticked towards noon, the crowd only swelled, with scores of eager buyers lined up to claim their purchases. Many of these consumers revealed that they were aiming to surprise their girlfriends with a unique gift on this special occasion.
