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E-commerce Elevated to Prime Position on Xiaohongshu's Main Interface
2025-08-26 /
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Author：小编
Xiaohongshu has recently embarked on testing a revamped version of its app, prominently elevating the e-commerce feature to a primary entry point on the main interface. This strategic move underscores the platform's growing commitment to bolstering its e-commerce operations. In this new iteration, a dedicated "Market" tab has been seamlessly integrated into the bottom navigation bar, positioned adjacent to the "Home" page. The head of Xiaohongshu's "Market" division elaborated that this "Market" tab represents the tangible manifestation and productization of Xiaohongshu's unique lifestyle-oriented e-commerce vision.
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