Xiaohongshu has recently intensified its efforts to boost its local lifestyle offerings, with the 'Xiaohong Card' program undergoing internal testing and scheduled for a full-scale launch by the end of September. The company is actively seeking partnerships with merchants in the dining, leisure, and exhibition/performance industries, with Hangzhou, Shanghai, and Guangzhou serving as the initial pilot cities for this internal testing phase. As the sole service provider, Youzan will facilitate the seamless integration of Xiaohongshu's public domain traffic with merchants' operational systems, enabling users to enjoy a minimum of 10% discounts at participating establishments.
