On August 21, Lucky Cup, the premium freshly ground coffee brand belonging to the MIXUE Group, celebrated the grand opening of its inaugural overseas store in Malaysia, signaling the official commencement of its globalization journey. On the very first day of operations, the store witnessed a remarkable success, selling nearly 2,000 cups of beverages. As of July, Lucky Cup's network in China has flourished, with over 7,000 signed stores nationwide. Looking ahead, the brand aims to refine its overseas store models further and deeply penetrate the Southeast Asian market.
