On August 20, Meituan announced the official launch of its international food delivery brand, Keeta, in Doha, the capital city of Qatar. This strategic move signifies Meituan's deeper penetration into the Middle Eastern market. Looking ahead, Keeta aims to further solidify its footprint in the Middle East, progressively expanding its reach to additional countries and regions within the Gulf Cooperation Council (GCC). Moreover, the brand anticipates making its official debut in the Brazilian market within the coming months.
