The CCTV 3.15 Gala in 2025 shed light on a disturbing scandal involving big data customer acquisition software that breaches consumer privacy. These software applications infiltrate comment sections on short video platforms using keyword tags to illicitly harvest users' personal information, including phone numbers and WeChat accounts, while simultaneously monitoring competitors' live streaming data. Qiteng Network Technology Co., Ltd.'s "FireEye Cloud" software, in particular, stands accused of stealthily extracting phone numbers from subscribers of official accounts and members of WeChat groups. Furthermore, certain companies leverage mobile phone three-network communication big data for customer acquisition, meticulously categorizing individual users with 3,800 different labels and processing an astronomical amount of data—up to 10 billion pieces daily. Qike Technology Co., Ltd. was also implicated for illegally accessing personal information through operator big data and showcasing real-time data from telecommunications operators' backends via its "Precision Customer Management Platform," thereby commercializing user information.