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UEFA partners with Alibaba for multi-year strategic cooperation
1 day ago /
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Author：小编
On the evening of May 29, Alibaba Group, the Union of European Football Associations (UEFA), and UC3 announced a multi-year strategic cooperation in Budapest, Hungary. Alibaba has become the official exclusive AI, cloud computing services, and e-commerce partner for the UEFA Champions League, UEFA Europa League, UEFA Conference League from the 2027/2028 season to the 2032/2033 season, as well as the UEFA European Championship 2028.
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