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During the 2025 May Day sales promotion, the color TV market witnessed a sales volume of 1.01 million units, marking a 3.9% year-on-year increase. Revenue also surged, reaching 4.9 billion yuan, a notable 9.3% rise. The trade-in policy significantly contributed to the market's return to growth. The shift towards larger screens was unmistakable, as the offline average screen size surpassed 71.4 inches for the first time. Additionally, high refresh rate products emerged as the new mainstream. The market share of Mini LED technology products continued to expand, underscoring how technological innovation is driving the industry forward. Looking ahead, the color TV market is anticipated to maintain steady growth during the upcoming 618 shopping festival.
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