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Google Scraps Planned Overhaul of Third-Party Cookies in Chrome
2025-04-23 /
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Author：小编
Google has opted to maintain the current implementation of third-party cookies in Chrome, empowering users to decide whether to utilize them, thereby officially abandoning its previous plan to phase out these cookies. This announcement was made by Anthony Chavez, Google's Vice President of Privacy Sandbox, on Tuesday. Initially, Google had intended to replace third-party cookies with the privacy-centric "Privacy Sandbox" initiative. However, the company encountered significant hurdles from industry feedback, regulators, and developers, which resulted in repeated delays to the project. This reversal could suggest that Google is striving to strike a balance between privacy concerns and the needs of advertisers.
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