In September 2022, amidst the launch of the RTX 40 series graphics cards, EVGA, a prominent North American motherboard and graphics card manufacturer, made a decisive move. Citing dissatisfaction with NVIDIA's bundled sales strategy and the compression of profit margins, EVGA announced its withdrawal from the graphics card market. Despite NVIDIA CEO Jen-Hsun Huang expressing regret and respect for EVGA's decision, no efforts were made to retain the company. Consequently, EVGA's motherboard business underwent significant contraction, focusing solely on graphics cards and cooling solutions.

Fast forward to recent times, EVGA has announced yet another significant change: the closure of its official forum, which will transition to a read-only mode. These consecutive actions underscore EVGA's frustration with the current market dynamics and may hint at a forthcoming transformation within the graphics card industry.