In October 2026, Amazon US graphics card shipment data revealed that AMD overtook NVIDIA to claim the top spot, shipping 9,200 units for a 47.67% share. NVIDIA followed with 8,900 units, accounting for 46.11%, while Intel shipped 1,200 units, or 6.22%. Together, the three vendors shipped 19,300 units. As for individual products, the RX 9070 XT emerged as the best-selling model with 3,300 units, with the RTX 5060 Ti and RX 9060 XT taking second and third place, respectively. High-end graphics card sales remained sluggish, and several older models continued to record shipments. On the pricing front, NVIDIA GPUs commanded the highest average selling price, and thanks to that premium pricing, the company captured a 56.56% revenue share, ranking first in revenue. AMD accounted for 40.76% of revenue, and Intel 2.68%. By architecture, RDNA 4 led in shipments, and graphics cards with 16GB or more of VRAM made up more than 60% of total shipments. Among board partners, ASUS led by a wide margin with over a 40% share, while ASRock and GIGABYTE ranked second and third.