On July 24, 2026, NVIDIA notified its AIC/AIB graphics card partners that it would increase the procurement prices of graphics cards using GDDR7 and GDDR6 memory, affecting GeForce graphics cards across all price ranges. This price hike stems from upstream DRAM suppliers raising memory quotes, with the price of GDDR7 memory increasing by nearly $20 per 2GB, leading to an approximate 560 yuan increase in memory costs for 8GB graphics cards. Due to the surge in global AI industry demand for HBM, memory manufacturers are shifting production capacity towards HBM, squeezing GDDR6/GDDR7 capacity. TrendForce expects DRAM contract prices to rise by 13%-18% in the third quarter. Tightened supply has led to a reduction in RTX 50 series availability, delayed the launch of the RTX 50 SUPER series, and shelved the RTX 5050 9GB model due to memory cost issues. Various graphics card brands have suspended shipments, with specific price increase policies expected to be announced in August.