TSMC's Chairman, Mark Liu, declared that TSMC's pricing strategy mirrors its technological prowess and manufacturing capabilities. However, the company will refrain from abrupt and substantial price increases, such as quadrupling or quintupling prices overnight, to prevent overburdening its customers. He underscored that TSMC's pricing approach is designed to ensure fair value while preserving healthy gross margins. These margins are crucial for fueling long-term investments and ongoing capacity expansions, ultimately benefiting both TSMC and its clientele.

Commenting on the recent surge in profits among memory chip manufacturers, Liu expressed admiration for their impressive 86% gross margin. Yet, he promptly clarified that TSMC does not aspire to such lofty heights, stating, "A gross margin of 68% is more than satisfactory for us." He reiterated that TSMC consistently places utmost importance on customer trust and will not resort to sudden price hikes merely due to a tight market supply. Instead, the company strives to attain reasonable returns by leveraging customers' sustained growth, thereby bolstering its long-term development trajectory.